Training

In practice

Some companies want the work taken off their hands. Others want the capability to stay in the building. This page is the second one. I work alongside the people you already employ — marketing, the social accounts, events, finding and shaping partnerships — on your own business rather than a case study, and what we work out stays with you as a document you can follow, not a slide deck.

We start from the goal, not the format: what you are trying to move, and how you will know it moved. Only then do we design the way to get there — and it is not always a campaign or an event. We put it in front of real customers with your team running it, and read what comes back.

Track record

• The whole US side of La Preferred and its brand PawHalo — a two-person company new to the countryThe company site and the brand site both built and launched, the brand opened across five social platforms, a monthly pop-up with local animal rescues, the SuperZoo booth, the print materials I took into shops and to events, and the product into six local stores. Nobody here had heard of it and there was no track record to point at — which is where most teams start.
• Grew sales 27% for Sweet Vybz, a San Diego cupcake startupAfter studying their distribution and what competitors offered, I repositioned the product: a more premium presentation, higher prices, wider reach.
• Won meetings with dozens of faculty and researchers at MIT, Stanford, UC Berkeley, UCLA, USC and the University of Chicago for 3 Body LabsThe same approach brought La Preferred signed partnerships with three animal rescues.
• Designed and ran dozens of programs at the US-China Business Training Center — as many as fourteen at onceI decided what each delegation came to study, then lined up the US government agencies, universities and companies that delivered it.