Los Angeles, California
Marketing
Websites, campaigns, events. Everything it takes to put a business in front of people.
- Website design & build
- Campaign strategy
- Social media
- Analysis & reporting
- Event management
- Training your team
In practice
You are good at what you offer — the product, the service, the craft. Putting it in front of people is a different job: the website, the social posts, the partnerships. Plenty of owners attempt that part themselves, and I have seen the results: a site that looks broken on every screen, not just the phone, and a social account left quiet for years once the work took over — which is usually where people look you up first. Some of these businesses opened last year. Others have traded for twenty and still lack a site worth showing anyone.
Not every business belongs on every platform. Knowing which few are worth your time — and which to leave alone — is part of the work. That is the part I take on, in English, or in Chinese with me handling the American side.
There is a second way to work with me. Instead of keeping me on to run the site and the posts, you can have me teach the people you already employ: how the site is built and changed, what to publish and where, and how to read what comes back. I write it up as a working document and sit with the team until they can run it without me. Some companies want the work taken off their hands. Others want the skill kept in the building. Either is fine, and so is both.
Track record
- Grew sales 27% for Sweet Vybz, a San Diego cupcake startupAfter studying their distribution and what competitors offered, I repositioned the product: a more premium presentation, higher prices, wider reach.
- Built and launched two sites from scratch — la-preferred.com, the company site, and pawhalo.co, the brand site
- Launched a brand across five social platforms from a standing startChosen for that brand and that audience, not simply every platform there is.
- Produced a monthly pop-up cat cafe with local animal rescuesI brought the rescues and neighboring businesses on board, and we staged it together every month.
- Managed the booth at SuperZoo, the pet industry's largest trade showAnd followed through afterward: one retailer agreed to carry the product, and a supplier opened talks on improving it and providing raw materials.
- Designed the print materials I took into shops and to events
- Brought six local stores on board to carry a pet brand new to the US market
Selected work
A three-person startup in Los Angeles. A new brand, a new market.
La Preferred is a Los Angeles pet care brand, founded by a couple who came from the logistics business in Beijing. They did not speak English, so the entire American side went through me.
La Preferred · PawHalo · Los Angeles
See them livepawhalo.cola-preferred.com
- Built and launched la-preferred.com and pawhalo.co
- 5 social channels launched
- 3 animal rescue partnerships signed
- SuperZoo trade show booth run
- Monthly pop-up cat cafe, co-hosted with local rescues
- 6 local stores carrying the product
Questions
What do you actually do for a small business?
The outward side of it: the website, the social accounts, the campaigns, the events. I pick the few that are worth your time, build them, and run them.
Do you build the website yourself, or only manage the marketing?
I build it. la-preferred.com and pawhalo.co were both designed, built and launched by me, and I keep them running afterwards.
Do you work in Chinese as well as English?
Yes — English and Mandarin. When the owners do not speak English, the whole American side goes through me: the site, the suppliers, the stores, the events.
Can you teach my team instead of running it for us?
Yes. I write the method up as a working document and stay with your team until they can run it without me. Running it first and handing it over later works too.