Linran YU.
An empty train carriage in daylight, rows of seats and bright windows

Makeup·

Seventeen Times an Hour

Researchers built a mock commuter train cabin, put people in it, and filmed them.

In an hour, the average person touched their own face 17.8 times. Just over four in ten of those touches landed on the eyes, nose or mouth.

A separate study filmed medical students, people who have been taught exactly why this matters. They touched their faces 23 times an hour, and nearly half of those touches were to the same three places.

Nobody notices themselves doing it.

The part about makeup

The train study also recorded who was wearing makeup.

Participants who usually wore makeup touched their faces significantly less often than those who did not, and the researchers’ explanation was the obvious one: if you have put something on your face, you do not want to smudge it, so your hands stay down.

The same study found men touched their faces more often than women, and in the review of this literature, that gap showed up only where cosmetics were involved.

Why fewer touches is worth something

Two different reasons, and they work on different timescales.

The short one is infection. Eyes, nose and mouth are the openings; hands are what carry things to them from door handles, phones, handrails. That route has a name, self-inoculation, and it is a large part of why hand hygiene advice exists at all.

The long one is your skin. Resting your chin in your palm, pushing hair off your forehead, the absent-minded press of a fingertip on something you are hoping has gone away. None of it is dramatic on any given day. Over months it shows up along the jaw and the chin, in exactly the places hands rest.

What this is not

It is an observation, not a trial. Nobody assigned people to wear makeup and then counted. People who wear makeup may differ in other ways, and the samples were small.

And there is an obvious hole in it: putting makeup on means touching your face, often for several minutes, sometimes with fingers. Applying with dirty hands or an old sponge undoes the benefit and adds one of its own.

So the finding is not makeup is hygienic. It is that a face you have arranged is a face you leave alone.

Getting the benefit on purpose

Wash the tools. Brushes and sponges spend their lives between your skin and a jar. Whatever is on them goes on your face every morning.

Blot with paper, not fingers. Midday shine is the moment most people touch their own face without thinking.

Fix it with something, not with your hand. A small brush, a clean tip, folded tissue. The touch-up is where the habit sneaks back in.

Set it so it does not need fixing. The less it moves, the less you check it.

None of this is why anyone starts wearing makeup. It is just a quiet thing it does while you are wearing it: it keeps your hands down.

Read nextBrush, Finger, Sponge, or Puff?

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